What is Ig9?
Ig9 (pronounced similarly to “ignite”) is a Vietnamese tech start-up company that does essentially what Kickstarter is doing. It is a place to raise funds for the people who have great ideas but lack the money to turn them into reality.
Ig9 could be considered one of the first crowd-funding websites in Vietnam. The design is clean and easy to follow. On the main page, it displays projects that in the process of pledging, and past projects that were successful.
I found out about Ig9 found an article written about its creator Hoang Tuan Anh. He got attention by leaving Google to come back to Vietnam, and started his own startup. Despite how thrilled I was finding out about this newest tool to help the underdogs to make their dreams come true, I was and still am disappointed at Ig9.
What is going wrong?
There are so many things that could have been thought of, especially for Tuan Anh, who was working at Google before.
By targeting only Vietnamese users, the website does not provide other language options which could prove a difficulty to backers who are not Vietnamese.
There was not enough done to fire-spread its name.
A screenshot from Ig9.vn website shows only a few press articles that it was in. Most of these websites are technology related. Thus, it would leave out a lot of people who do not read or go on these websites.
Their Facebook page makes my heart sink.
Going through their page, I found it under-maintained, and lack of care. There is not a lot of conversations or posts going on. The lack of Likes and updates make it even harder for people to find out about this website.
Feedbacks from users suggested that it’s hard to get in touch or information from Ig9. For someone that has worked at Google before, this is quite hard for me to understand. The key to get people to know more about what Tuan Anh is doing is communication. And it is definitely lacking of that. The website or its communication channels do not make anyone feel like there is a growing community to embrace the idea. It feels cold, deserted, and underserved.
How to improve?
Facebook has added on the tag function. Ig9 could start from their. Creating their own tag then start to use it. Asking people who have joined Ig9 to use the tag, to start talking about this community is vital.
Perhaps having their website written in business presses would also be helpful. Even though it is an online community, but the business principle in this is undeniable. They have a great, clean website. Yet, there is no traffic coming into it.
Planted articles in scholar forums would also be a good idea. Working with professors and school counselors to encourage their students to participate.
There are many ways for Ig9 to become more popular than it’s right now. Letting this great idea to die is a sad loss to so many.